Email Marketing
In today’s world, an estimate of 216.6 million Americans are email users, which represent nearly 89% of total internet users, it’s not enough to simply hit the inbox to run a successful email program. Your recipients must ride through the conversion funnel and make the desired actions. Today’s reality demands constant learning about your customers preferences and develop a message that will most likely appeal to them, leading to conversion.
This means shifting the focus to big data, segmentations and engagement.