Delivering high quality messages
What happens in social world, is that if you get that right, you get disproportionately rewarded. If you get it wrong, you get disproportionately punished or outed. There’s a real cost to getting it wrong.
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Consumer Data mining
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive.
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Modern Marketing Essentials
78% of customers receive a fragmented experience as they move channel by channel. “Be careful what you wish for” when it comes to managing various sources of data used to learn about your audience.
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